Can-Am Joins World Finals as Title Sponsor

CONCORD, NC — Dirt racing’s biggest spectacle of speed will have a new name this fall, as Can-Am – an industry-leading division of Bombardier Recreational Products – has signed on as title sponsor of the Nov. 1-3 World of Outlaws World Finals presented by Can-Am at The Dirt Track at Charlotte.

A season of surprise winners, dominant performances and unsung heroes will conclude with a no-holds-barred duel on dirt at Charlotte’s high-speed, 4/10-mile Carolina Clay oval. The World of Outlaws World Finals presented by Can-Am will host championship battles in dirt racing’s top three divisions: the World of Outlaws Craftsman Sprint Cars, the World of Outlaws Craftsman Late Models and the Super DIRTcar Series Big-Block Modifieds.

“I am excited about the relationship we’ve bridged with our dealer partners and Charlotte Motor Speedway,” said Gerry Bruce, the eastern business leader for BRP. “This sponsorship will provide an excellent experience for consumers to experience our Can-Am Off Road Vehicles across a variety of terrains. The dealers will have the ability to allow customers a first-hand experience throughout the purchasing process. The all-new Can-Am ride park will be extremely beneficial for the race attendees to have some off-road fun during the NASCAR, NHRA, World of Outlaws events and much more throughout the year.”

TICKETS: To purchase tickets and pit passes to the World of Outlaws World Finals presented by Can-Am, fans can call 1-800-455-FANS (3267) or shop online.

MORE INFO:  Visit the World of Outlaws World Finals website.

ABOUT CAN-AM: Can-Am, a distinctive and industry-leading on- and off-road brand from global powersports leader BRP, helps enthusiasts reimagine the way they access the world. Can-Am ATVs and side-by-side vehicles are the embodiment of BRP’s ability to redefine any market it takes on. In combining maximum power, handling and traction, Can-Am off-road vehicles are the choice of enthusiasts around the globe for both recreation and hard work. More than 30 years ago, the world discovered the Can-Am brand through revolutionary motocross bikes, and now that legendary and winning spirit lives on in the form of innovative Can-Am on- and off-road vehicles that redefine adventure.

ABOUT BRP: We are a global leader in the world of power sports vehicles, propulsion systems and boats built on over 75 years of ingenuity and intensive consumer focus. Our portfolio of industry-leading and distinctive products includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am on and off-road vehicles, Alumacraft and Manitou boats, Evinrude and Rotax marine propulsion systems as well as Rotax engines for karts, motorcycles and recreational aircraft. We support our lines of product with a dedicated parts, accessories and clothing business to fully enhance your riding experience. With annual sales of CA$4.5 billion from over 100 countries, our global workforce is made up of around 10,350 driven, resourceful people.

ABOUT CHARLOTTE MOTOR SPEEDWAY: For nearly 60 years, Charlotte Motor Speedway has set the standard in motorsports entertainment for fans of all ages. Charlotte Motor Speedway is the only race vacation destination where fans can immerse themselves in the heart of NASCAR country. Visitors can attend one-of-a-kind race spectacles such as the Monster Energy NASCAR All-Star Race, Coca-Cola 600 and Bank of America ROVAL™ 400; take behind-the-scenes speedway and race shop tours; explore the NASCAR Hall of Fame; and drive an 800-horsepower stock car. Through every event and every decade, Charlotte Motor Speedway puts FANS FIRST with a never-ending commitment to enhance the fan experience. That tradition continues with unmatched value through affordable tickets, unparalleled prerace entertainment and more opportunities for fans to see their favorite drivers. For all the latest news and information from America’s Home for Racing, visit, follow on Twitter, Facebook and Instagram, or download the Charlotte Motor Speedway mobile app.